Here are some other examples of how you can send direct mail based around a specific date: Sage Accounting Postcard Direct Mailįurther to the above, this Sage B2B mailshot is timed to be relevant to the tax year. Their messaging is clear and simple, with a clear call to action.
DIRECT MAIL LETTER HOW TO
Sage are a good case study for how to craft effective B2B direct mail for Sass. Classic Siemens installation square direct mail piece Using simplicity, uniqueness and bold popping colours are common traits of all effective modern direct mail. This large square direct mail postcard by Siemens is a much older example (but that doesn’t mean we can’t learn from it) for promoting a direct mail piece for their servers. There is not chance that a reader will be overwhelmed the first page, the more detailed information can be found on the reverse side. Secondly, notice how simple and clear the value proposition is. A tailored letter was also sent to other segments. There are 2 key things to notice about this campaign:įirst, it is very targeted – specifically at training and education based businesses. Trust pilot’s eye-catching letters show a very clear value proposition. This is why the pieces are tall and vertical. IBM Creative B2B 3D Mailshotįollowing from the example above, Salesforce chose an interesting shaped direct mail with the goal of communicating “Growth”. The Sales Force example below is a good example of doing this right. Why limit yourself to flat shapes? IBM’s folded origami direct mail demonstrates that there is no limit to what you can send in the post.Īsk yourself, what shapes could do with direct mail? Try to use come up with ideas which are relevant to the message you are trying to create. Okta ran this direct mail campaign “find your keys” which was one of the performing campaigns they’d ever run of any category. They used a simple message which is effective for raising awareness and invoking curiosity. Take not of how they used brand consistency across the postcard and envelope. This next example by Intel was run as part of a cross channel campaign to business customers using enveloped postcards.
Google’s direct mail letter format They’re self mailer promotion Postcard Promotion Take note of how compelling the offer is (Free also works well for B2B). The examples below show how Google use direct mail to acquire new business on its platform.
Google has many B2B products (Such as ads). Let’s take a look at some incredibly effective direct mail examples used for B2B marketing.įirst, we’ll start with Google’s direct mail campaigns.
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